Project name - Workchats branding
Brand Strategy | Visual Identity Design | Brand Identity Design
2025
Many organizations suffer from shattered communications, where updates are unorganized and overlooked across tools, departments, and hierarchies. This clutter creates misalignment, and confusions - leading to wasted time, duplicated work, and reduced trust. Teams need a unified platform that connects everyone, streamlines information, and ensures clarity from top leadership to the front line.
Workchats gives employees a single, organized space to communicate, share updates, and access company knowledge without the noise of fragmented tools. With features like integrated social feeds, department pages, and an AI-powered document assistant, it keeps everyone informed, aligned, and engaged. By breaking down disconnected teams and making information instantly accessible, Workchats helps employees at every level to work smarter and stay connected.
Creating the Workchats logo was an in-depth, iterative process shaped entirely by our brand strategy’s core principles, clarity, connection, modularity, and a human signal. Over weeks of exploration, we refined dozens of concepts, testing how signal waves, intersecting lines, and rearrangeable shapes. Every adjustment in shape, spacing, and color was intentional, ensuring the final mark felt futuristic yet warmly confident, precise yet social-first.
The result is a logo that not only looks modern but also embodies the brand’s mission to humanize and unify workplace communication. its flowing forms and connected elements visually portraying the fluidity of conversation and collaboration across the workplace.
In shaping the Workchats brand identity, typography played a critical role in expressing our core values of clarity, connection, and human warmth. We selected Gilroy as our primary typeface after exploring and testing over a dozen contenders in both product UI and brand communications.
Gilroy’s geometric structure delivers the precision and professionalism our platform demands, while its smooth curves add a friendly, social-first character that aligns with our mission to humanize workplace communication.
Our vibrant blue was chosen for its ability to convey trust, clarity, and forward momentum, qualities at the core of the Workchats identity. It brings a modern, digital energy while maintaining the professionalism needed in workplace communication. Clear, energetic, and built on trust. This shade stands out across both light and dark environments, ensuring visibility and accessibility in every context.
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Social presence brings the Workchats brand to life in quick, engaging bursts. Gilroy headlines, vibrant blue accents, and human-focused imagery make every post instantly recognizable. Content blends product highlights, workplace culture, and thought leadership, ensuring we stay consistent, approachable, and relevant across all platforms.
Workchats speaks with clarity, warmth, and confidence, always putting people at the center of workplace communication. Our messaging avoids jargon, focusing instead on connection, collaboration, and the human value behind every feature. Whether in marketing, product, or internal communications, the voice remains clear and engaging.
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Website extends the brand’s modular, clean design system into a functional, high-impact experience. Ample white space, intuitive grids, and subtle motion reflect our focus on clarity and flow. Color accents, bold typography, and human imagery work together. From first impression to conversion, while staying true to the Workchats personality.
We successfully built a brand that looks, feels, and speaks like Workchats, clear, connected, and confidently human. Every choice, from font to color to tone, works together to stand out in the market and bring the platform’s promise to life. The result: a unified identity that’s as fluid and engaging as the workplace conversations it powers.
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